A new brand operated by WTB, the focus of Freedom is enabling more people to use bicycles as transportation and recreation. At launch, Freedom products were focused on the OEM market, so the challenge was to provide an attractive online information resource that supported sales staff. My role was to manage the web development process to ensure the technical information was communicated in a clear, consistent way that supported the brand goals. The end result was an on-time, on-budget website that has grown from simply a company into a movement directing more than $700MM in funds towards safer, non-motorized transportation infrastructure.