Hot Rod Cameras invented and sells a unique adapter that enables Photographers to shoot cinema quality video and images on their camera. The adapter was created for a specific new camera, and with that camera’s launch coming soon, Hot Rod needed a website fast! Not only did they need it fast, but they wanted to manage content themselves and had specific video and image handling requirements as well. Oh, and of course they were on a tight budget. The solution came through adapting a pre-chosen theme to Wordpress, and then installing sophisticated image and video display applications. In short order, Hot Rod Cameras had a beautiful, user-friendly website and an exclusive distribution deal!