What Can Athletes Learn From a VC?

10.28.09 Posted in Social Media, Wednesday Wisdom, communications by admin

As a “business guy” who’s worked in a variety of industries, I’ve had the opportunity to read a lot off-topic content. I think this tendency has actually been one of the best things for my mind, as well as my career, because it makes me think about things in new ways. Today, I’m gonna ask [...]

Kimi Belongs at Red Bull Racing!

10.21.09 Posted in Motor Racing, Sponsorship, Wednesday Wisdom by jasonc

So it would seem ideal for Kimi to become a Red Bull athlete. It’s that last word that is key to making this whole thing work, “athlete.” All of this works better if Kimi’s contract arrangement is unusual by F1 standards. Rather than be all for F1, cultivate the image that Kimi is a cool customer, unusually talented, that he can pop in to a rally or supermoto race on a F1 off-weekend.

Ask For More Money!

10.14.09 Posted in Social Media, Sponsorship, Wednesday Wisdom, communications by jasonc

You’re Under-Charging. To all the NBA superstars reading, this article is not for you. For everyone else, most likely in a “niche” sport, you are simply not asking enough of your non-industry sponsors. You are worth more than you think.
In these information overloaded times, broad messaging from companies is becoming less and less fruitful. We [...]

Server Move

10.08.09 Posted in website by admin

Because I like to make everything harder, I am going to move my server during the day! This should be all done and dusted by 6pm PDST (famous last words). If you see anything funny after that time, I’m gonna need you to contact me. Oh, oh, and I almost forgot. Ahh, I’m also gonna [...]

Sponsorship Lessons

10.07.09 Posted in Sponsorship, Wednesday Wisdom, communications by admin

You’ve no doubt noticed my silence here for quite some time. It’s not that I’ve been too busy (that would be a cop-out) or that I’m not interested, but I’ve just got so much in my head that I can’t get the first ideas on (digital) paper. Borrowing inspiration from my friend Lee Schneider’s 500 [...]

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