Thanks Giving

11.25.09 Posted in Bright Ideas, Wednesday Wisdom, communications by admin

If you haven’t yet said thank you to the people that make it possible to do what you do, take a minute to do so now. It’s amazing how much a simple “thank you” is worth.
For me, it’s my clients.
Freedom Bicycles – who trusted me (and Scarlett) to help them build the first website for [...]



Solvang Cycling Clinic

11.18.09 Posted in Portfolio by admin

The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling [...]


Your Iron Curtain

11.18.09 Posted in Bright Ideas, Social Media, Sponsorship, Wednesday Wisdom by jasonc

If the only reason you don’t do something is because you never did, that’s not a good reason. If the environment has changed dramatically and you are feeling pain because of it, this is a great reason to question yourself, to ask why. -Seth Godin
Unless you’re Alberto Contador, you’re probably feeling the effects of the [...]


Adjusting Expectations

11.11.09 Posted in Sponsorship, Wednesday Wisdom by jasonc

Lately it seems that the talk has been about sponsorships that look past the “move the needle” metrics to larger branding and consumer engagement metrics. I’d be willing to wager that, given the current state of the economy, more sponsors are concerned with the effect on next quarter’s sales than are prepared to admit it.


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