The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling clinics that would scale easily as Fred and the Cyclokinetics brands grow. Using a Wordpress back-end allows them to adapt their web design for each camp at little extra cost and easily update content themselves, allowing them to focus their budget on increasing their visibility in the US market.