This is totally self-serving because it’s my other business interest! Having been open since 1986, Velo Veneto focused primarily on the on-the-bike experience and let the website and marketing materials age. Working with a graphic design partner, we created a completely new image including a logo, print materials, website, and clothing. We also focused on website SEO, generating more search engine traffic in the first week of the new website than in the previous 3 months combined! The proof is in the bookings, and I’ll update this with our 2010 results.