The Structure of a Great Team Website

01.27.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

Last week, I laid out my general philosophy behind creating a successful web presence. This week, I’ll get into the website itself, specifically the basic architecture of a website that we’ll connect with the social web.
The Internet isn’t a place…
…it’s a communications technology. It took me a while to realize that. Most websites, whether [...]


Building a Great Team Website

01.20.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

With the launch of the new Team Sky website and the great success of both Garmin-Transitions (née Slipstream Sports) and now Team Radioshack (note that site is on livestrong.com, capitalizing on Livestrong and especially Lance Armstrong’s use of the social web) in web marketing and social media, the game has changed. Over the next few [...]


Sarah Pedlow

01.19.10 Posted in Portfolio by jasonc

Sarah came to me needing a reasonably-priced solution that would allow her to self-maintain and promote her growing portfolio. We chose Wordpress due to its ease-of-use and design flexibility, and a minimalist design to focus visitors’ attention on her work. We also incorporated a blog, allowing her to post updates on works-in-progress and images that [...]


I Don’t Follow My Own Advice!

01.13.10 Posted in Bright Ideas, Wednesday Wisdom, communications, website by jasonc

It’s not that I didn’t have ideas for posts. It’s not really even that I got too busy. No, the real reason is that I didn’t execute the part of my plan that involved creating a quiver. A quiver, for a writer, is a set of posts that are pre-created and require little-to-no additional work to post.


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