When you’re the only one in the peloton able to wear your jersey design, you want a completely unique website to match. Working with a designer, I applied the national champion’s red, white, and blue color scheme to an unusual Wordpress theme that really stands out. Then I added functionality that allows her to update her blog, news, and sponsor materials easily and display them separately around the site. Integration with Twitter and Facebook allows her fans to keep up with her as she travels around the country wearing the stars & stripes.