So, for my small but loyal group of readers (Hi Mom!), a quick status update.
As you can see, the series on what makes a Great Team Website is on permanent hiatus. While the content was informative, I never felt like I was adding anything to the equation with it. What I was suggesting was obvious, [...]
What is going on at jasoncardillo.com
WTB – Weirwolf
To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by [...]
Airline Bike Fees
Sitting around over the holidays with a cold has given me time to do some random things. One of them is prepping for my own trip to the Giro d’Italia next year, and with airline bike fees skyrocketing, they can completely change the calculus of which flight is the cheapest. So, sitting in SFO and [...]
Skyter Sinks – Was it The Team’s Fault?
This past week, we heard about the collapse of Skyter’s sponsorship of a top women’s cycling team, formerly Equipe Nürnberger Versicherung (which we’ll call The Team, for clarity’s sake in this post). I’m not surprised, and neither should you be. When I found out what Skyter was (I had to research this, since I’m not [...]
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