MMCyclist.com

04.01.10 Posted in Portfolio by jasonc

When you’re the only one in the peloton able to wear your jersey design, you want a completely unique website to match. Working with a designer, I applied the national champion’s red, white, and blue color scheme to an unusual Wordpress theme that really stands out. Then I added functionality that allows her to update [...]

Follower Auto-Generators

02.10.10 Posted in Social Media, Wednesday Wisdom, communications, marketing by jasonc

I’m taking a break from the website series to write about something that’s come up 3 times in the past week with existing and potential clients. There are a number of services out there that purport to increase your Twitter follower count exponentially (or at least logarithmically) just through using their software. My gut reaction [...]

The Structure of a Great Team Website

01.27.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

Last week, I laid out my general philosophy behind creating a successful web presence. This week, I’ll get into the website itself, specifically the basic architecture of a website that we’ll connect with the social web.
The Internet isn’t a place…
…it’s a communications technology. It took me a while to realize that. Most websites, whether [...]

Building a Great Team Website

01.20.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

With the launch of the new Team Sky website and the great success of both Garmin-Transitions (née Slipstream Sports) and now Team Radioshack (note that site is on livestrong.com, capitalizing on Livestrong and especially Lance Armstrong’s use of the social web) in web marketing and social media, the game has changed. Over the next few [...]

Sarah Pedlow

01.19.10 Posted in Portfolio by jasonc

Sarah came to me needing a reasonably-priced solution that would allow her to self-maintain and promote her growing portfolio. We chose Wordpress due to its ease-of-use and design flexibility, and a minimalist design to focus visitors’ attention on her work. We also incorporated a blog, allowing her to post updates on works-in-progress and images that [...]

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