It’s not that I didn’t have ideas for posts. It’s not really even that I got too busy. No, the real reason is that I didn’t execute the part of my plan that involved creating a quiver. A quiver, for a writer, is a set of posts that are pre-created and require little-to-no additional work to post.
Adjusting Expectations
Lately it seems that the talk has been about sponsorships that look past the “move the needle” metrics to larger branding and consumer engagement metrics. I’d be willing to wager that, given the current state of the economy, more sponsors are concerned with the effect on next quarter’s sales than are prepared to admit it.
Kimi Belongs at Red Bull Racing!
So it would seem ideal for Kimi to become a Red Bull athlete. It’s that last word that is key to making this whole thing work, “athlete.” All of this works better if Kimi’s contract arrangement is unusual by F1 standards. Rather than be all for F1, cultivate the image that Kimi is a cool customer, unusually talented, that he can pop in to a rally or supermoto race on a F1 off-weekend.
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Recommended Reading
- The Vital Importance of LabsPublished: Jun 8, 2010Writer: chrisbrogan.com
- 3-2-1: My Quick Social Media StrategyPublished: May 27, 2010Writer: Social Media Today
- An Author’s Plan for Social Media EffortsPublished: Jun 3, 2010Writer: chrisbrogan.comWhile advertised as a plan for authors, this is actually a good strategy/set of tactics for any small business or solopreneur.
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