The Real Point of Social Media

12.03.09 Posted in Social Media, Wednesday Wisdom, communications by admin

Have you ever had so much to say that you couldn’t get anything out? That, combined with a busy schedule, is my lame excuse for my Wednesday Wisdom coming out on Thursday. The truth is that I’m quite opinionated about a lot of things, but some things, the jury’s still out. And that makes it [...]

Your Iron Curtain

11.18.09 Posted in Bright Ideas, Social Media, Sponsorship, Wednesday Wisdom by jasonc

If the only reason you don’t do something is because you never did, that’s not a good reason. If the environment has changed dramatically and you are feeling pain because of it, this is a great reason to question yourself, to ask why. -Seth Godin
Unless you’re Alberto Contador, you’re probably feeling the effects of the [...]

What Can Athletes Learn From a VC?

10.28.09 Posted in Social Media, Wednesday Wisdom, communications by admin

As a “business guy” who’s worked in a variety of industries, I’ve had the opportunity to read a lot off-topic content. I think this tendency has actually been one of the best things for my mind, as well as my career, because it makes me think about things in new ways. Today, I’m gonna ask [...]

Ask For More Money!

10.14.09 Posted in Social Media, Sponsorship, Wednesday Wisdom, communications by jasonc

You’re Under-Charging. To all the NBA superstars reading, this article is not for you. For everyone else, most likely in a “niche” sport, you are simply not asking enough of your non-industry sponsors. You are worth more than you think.
In these information overloaded times, broad messaging from companies is becoming less and less fruitful. We [...]

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