Great Team Websites & Social Media

03.03.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by admin

So far I’ve talked about what a great website is and how it should be structured. This week, I’ll dig into connecting it with various social media platforms. I’ll touch on video, but dig into it a bit more next week when I talk about multi-media.
Social Media platforms are incredibly popular and therefore a necessary [...]

The Structure of a Great Team Website

01.27.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

Last week, I laid out my general philosophy behind creating a successful web presence. This week, I’ll get into the website itself, specifically the basic architecture of a website that we’ll connect with the social web.
The Internet isn’t a place…
…it’s a communications technology. It took me a while to realize that. Most websites, whether [...]

Building a Great Team Website

01.20.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

With the launch of the new Team Sky website and the great success of both Garmin-Transitions (née Slipstream Sports) and now Team Radioshack (note that site is on livestrong.com, capitalizing on Livestrong and especially Lance Armstrong’s use of the social web) in web marketing and social media, the game has changed. Over the next few [...]

The Flipside of Social Media

12.16.09 Posted in Social Media, Sponsorship, Wednesday Wisdom, communications by jasonc

My process and strategy for posting on the blog and/or Twitter is fairly simple – I call it the Mom Test.

Skyter Sinks – Was it The Team’s Fault?

12.09.09 Posted in Sponsorship, Wednesday Wisdom by admin

This past week, we heard about the collapse of Skyter’s sponsorship of a top women’s cycling team, formerly Equipe Nürnberger Versicherung (which we’ll call The Team, for clarity’s sake in this post). I’m not surprised, and neither should you be. When I found out what Skyter was (I had to research this, since I’m not [...]

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