If the only reason you don’t do something is because you never did, that’s not a good reason. If the environment has changed dramatically and you are feeling pain because of it, this is a great reason to question yourself, to ask why. -Seth Godin
Unless you’re Alberto Contador, you’re probably feeling the effects of the [...]
Adjusting Expectations
Lately it seems that the talk has been about sponsorships that look past the “move the needle” metrics to larger branding and consumer engagement metrics. I’d be willing to wager that, given the current state of the economy, more sponsors are concerned with the effect on next quarter’s sales than are prepared to admit it.
It’s Not About You
My dad was in sales, so he taught me a few basics, worked with me on my pitch, and then sent me off into the cold, cruel world. I was enthusiastic. I was going to sell so many sponsorships, I would make money playing hockey, and I was only 13!
Kimi Belongs at Red Bull Racing!
So it would seem ideal for Kimi to become a Red Bull athlete. It’s that last word that is key to making this whole thing work, “athlete.” All of this works better if Kimi’s contract arrangement is unusual by F1 standards. Rather than be all for F1, cultivate the image that Kimi is a cool customer, unusually talented, that he can pop in to a rally or supermoto race on a F1 off-weekend.
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Recommended Reading
- The Vital Importance of LabsPublished: Jun 8, 2010Writer: chrisbrogan.com
- 3-2-1: My Quick Social Media StrategyPublished: May 27, 2010Writer: Social Media Today
- An Author’s Plan for Social Media EffortsPublished: Jun 3, 2010Writer: chrisbrogan.comWhile advertised as a plan for authors, this is actually a good strategy/set of tactics for any small business or solopreneur.
- Read More