Airline Bike Fees

12.30.09 Posted in Wednesday Wisdom, bikes by admin

Sitting around over the holidays with a cold has given me time to do some random things. One of them is prepping for my own trip to the Giro d’Italia next year, and with airline bike fees skyrocketing, they can completely change the calculus of which flight is the cheapest. So, sitting in SFO and [...]

The Flipside of Social Media

12.16.09 Posted in Social Media, Sponsorship, Wednesday Wisdom, communications by jasonc

My process and strategy for posting on the blog and/or Twitter is fairly simple – I call it the Mom Test.

Skyter Sinks – Was it The Team’s Fault?

12.09.09 Posted in Sponsorship, Wednesday Wisdom by admin

This past week, we heard about the collapse of Skyter’s sponsorship of a top women’s cycling team, formerly Equipe Nürnberger Versicherung (which we’ll call The Team, for clarity’s sake in this post). I’m not surprised, and neither should you be. When I found out what Skyter was (I had to research this, since I’m not [...]

The Real Point of Social Media

12.03.09 Posted in Social Media, Wednesday Wisdom, communications by admin

Have you ever had so much to say that you couldn’t get anything out? That, combined with a busy schedule, is my lame excuse for my Wednesday Wisdom coming out on Thursday. The truth is that I’m quite opinionated about a lot of things, but some things, the jury’s still out. And that makes it [...]

Thanks Giving

11.25.09 Posted in Bright Ideas, Wednesday Wisdom, communications by admin

If you haven’t yet said thank you to the people that make it possible to do what you do, take a minute to do so now. It’s amazing how much a simple “thank you” is worth.
For me, it’s my clients.
Freedom Bicycles – who trusted me (and Scarlett) to help them build the first website for [...]

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