A new brand operated by WTB, the focus of Freedom is enabling more people to use bicycles as transportation and recreation. At launch, Freedom products were focused on the OEM market, so the challenge was to provide an attractive online information resource that supported sales staff.

Taking advantage of the support for custom themes on the Missing Saddle network, Meredith wanted a blog to reflect her cheery, easy-going personality. A growing interest in photography needed to be supported through on-site viewing of her Flickr account. The solution was a completely custom theme using lots of white space, transparency, and bright colors. A Flickr plugin was also themed to integrate seamlessly with her blog, giving her fans an insight into both her racing and personal life.

Hot Rod Cameras sells a unique adapter that enables Prosumers to shoot cinema quality video and images on their camera. The adapter was created for a specific new camera, and with that camera’s launch coming soon, Hot Rod needed a website fast! Not only did they need it fast, but they wanted to manage content themselves and had specific video and image handling requirements as well.