To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by [...]
Velo Veneto
This is totally self-serving because it’s my other business interest! Having been open since 1986, Velo Veneto focused primarily on the on-the-bike experience and let the website and marketing materials age. Working with a graphic design partner, we created a completely new image including a logo, print materials, website, and clothing. We also focused on [...]
Solvang Cycling Clinic
The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling [...]
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Recommended Reading
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