To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by [...]
Airline Bike Fees
Sitting around over the holidays with a cold has given me time to do some random things. One of them is prepping for my own trip to the Giro d’Italia next year, and with airline bike fees skyrocketing, they can completely change the calculus of which flight is the cheapest. So, sitting in SFO and [...]
Velo Veneto
This is totally self-serving because it’s my other business interest! Having been open since 1986, Velo Veneto focused primarily on the on-the-bike experience and let the website and marketing materials age. Working with a graphic design partner, we created a completely new image including a logo, print materials, website, and clothing. We also focused on [...]
Connect With Me!
Categories
- bikes (4)
- Bright Ideas (5)
- communications (14)
- marketing (5)
- Motor Racing (1)
- Portfolio (8)
- Social Media (9)
- Sponsorship (11)
- Trade Show (1)
- Interbike (1)
- website (4)
- Websites (3)
- Wednesday Wisdom (17)
The Archives
- June 2010 (1)
- April 2010 (2)
- March 2010 (1)
- February 2010 (1)
- January 2010 (4)
- December 2009 (4)
- November 2009 (6)
- October 2009 (5)
- September 2009 (3)
- August 2009 (4)
Recommended Reading
- The Vital Importance of LabsPublished: Jun 8, 2010Writer: chrisbrogan.com
- 3-2-1: My Quick Social Media StrategyPublished: May 27, 2010Writer: Social Media Today
- An Author’s Plan for Social Media EffortsPublished: Jun 3, 2010Writer: chrisbrogan.comWhile advertised as a plan for authors, this is actually a good strategy/set of tactics for any small business or solopreneur.
- Read More