Jason Cardillo » Portfolio

WTB – Weirwolf

admin — Thu, 08 Apr 2010 16:26:21 +0000

To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by using the same graphics from their print ad campaign, integrated deeper features and benefits information, and added video of mountain bike legends discussing the tire’s creation. The end result was a lauded site and tires flying off the shelves and onto trails.

MMCyclist.com

jasonc — Fri, 02 Apr 2010 00:44:09 +0000

When you’re the only one in the peloton able to wear your jersey design, you want a completely unique website to match. Working with a designer, I applied the national champion’s red, white, and blue color scheme to an unusual Wordpress theme that really stands out. Then I added functionality that allows her to update her blog, news, and sponsor materials easily and display them separately around the site. Integration with Twitter and Facebook allows her fans to keep up with her as she travels around the country wearing the stars & stripes.

Sarah Pedlow

jasonc — Tue, 19 Jan 2010 18:17:17 +0000

Sarah came to me needing a reasonably-priced solution that would allow her to self-maintain and promote her growing portfolio. We chose Wordpress due to its ease-of-use and design flexibility, and a minimalist design to focus visitors’ attention on her work. We also incorporated a blog, allowing her to post updates on works-in-progress and images that fall outside the scope of her portfolio. The end result was a simple, stable website, which Sarah can maintain herself, that highlights her work to galleries, collectors, and residencies.

Velo Veneto

admin — Wed, 18 Nov 2009 21:18:42 +0000

This is totally self-serving because it’s my other business interest! Having been open since 1986, Velo Veneto focused primarily on the on-the-bike experience and let the website and marketing materials age. Working with a graphic design partner, we created a completely new image including a logo, print materials, website, and clothing. We also focused on website SEO, generating more search engine traffic in the first week of the new website than in the previous 3 months combined! The proof is in the bookings, and I’ll update this with our 2010 results.

Solvang Cycling Clinic

admin — Wed, 18 Nov 2009 21:04:55 +0000

The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling clinics that would scale easily as Fred and the Cyclokinetics brands grow. Using a Wordpress back-end allows them to adapt their web design for each camp at little extra cost and easily update content themselves, allowing them to focus their budget on increasing their visibility in the US market.