http://www.jasoncardillo.com Sales/Ventes - Marketing - Startups Tue, 08 Feb 2011 05:28:13 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.jasoncardillo.com/2010/04/wtb-weirwolf/ http://www.jasoncardillo.com/2010/04/wtb-weirwolf/#comments Thu, 08 Apr 2010 16:26:21 +0000 admin http://www.jasoncardillo.com/?p=629 To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by using the same graphics from their print ad campaign, integrated deeper features and benefits information, and added video of mountain bike legends discussing the tire’s creation. The end result was a lauded site and tires flying off the shelves and onto trails.

]]> http://www.jasoncardillo.com/2010/04/wtb-weirwolf/feed/ 0 http://www.jasoncardillo.com/2009/08/hot-rod-cameras/ http://www.jasoncardillo.com/2009/08/hot-rod-cameras/#comments Sun, 02 Aug 2009 23:52:06 +0000 jasonc http://clients.jasoncardillo.com/jasoncardillocom/?p=146 Hot Rod Cameras invented and sells a unique adapter that enables Photographers to shoot cinema quality video and images on their camera. The adapter was created for a specific new camera, and with that camera’s launch coming soon, Hot Rod needed a website fast! Not only did they need it fast, but they wanted to manage content themselves and had specific video and image handling requirements as well. Oh, and of course they were on a tight budget. The solution came through adapting a pre-chosen theme to WordPress, and then installing sophisticated image and video display applications. In short order, Hot Rod Cameras had a beautiful, user-friendly website and an exclusive distribution deal!

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