To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by [...]
Adjusting Expectations
Lately it seems that the talk has been about sponsorships that look past the “move the needle” metrics to larger branding and consumer engagement metrics. I’d be willing to wager that, given the current state of the economy, more sponsors are concerned with the effect on next quarter’s sales than are prepared to admit it.
It’s Not About You
My dad was in sales, so he taught me a few basics, worked with me on my pitch, and then sent me off into the cold, cruel world. I was enthusiastic. I was going to sell so many sponsorships, I would make money playing hockey, and I was only 13!
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Recommended Reading
- The Vital Importance of LabsPublished: Jun 8, 2010Writer: chrisbrogan.com
- 3-2-1: My Quick Social Media StrategyPublished: May 27, 2010Writer: Social Media Today
- An Author’s Plan for Social Media EffortsPublished: Jun 3, 2010Writer: chrisbrogan.comWhile advertised as a plan for authors, this is actually a good strategy/set of tactics for any small business or solopreneur.
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