WTB – Weirwolf

04.08.10 Posted in Portfolio by admin

To highlight an already successful, but radically redesigned product, WTB needed a separate web presence for their updated Weirwolf tire. They were looking for a site that maintained the tire’s brand identity already established through advertising, while allowing them to dive deeper into the product features and benefits. We created a “living ad” microsite by [...]

MMCyclist.com

04.01.10 Posted in Portfolio by jasonc

When you’re the only one in the peloton able to wear your jersey design, you want a completely unique website to match. Working with a designer, I applied the national champion’s red, white, and blue color scheme to an unusual Wordpress theme that really stands out. Then I added functionality that allows her to update [...]

Great Team Websites & Social Media

03.03.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by admin

So far I’ve talked about what a great website is and how it should be structured. This week, I’ll dig into connecting it with various social media platforms. I’ll touch on video, but dig into it a bit more next week when I talk about multi-media.
Social Media platforms are incredibly popular and therefore a necessary [...]

The Structure of a Great Team Website

01.27.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

Last week, I laid out my general philosophy behind creating a successful web presence. This week, I’ll get into the website itself, specifically the basic architecture of a website that we’ll connect with the social web.
The Internet isn’t a place…
…it’s a communications technology. It took me a while to realize that. Most websites, whether [...]

Building a Great Team Website

01.20.10 Posted in Social Media, Sponsorship, Websites, Wednesday Wisdom, communications, marketing by jasonc

With the launch of the new Team Sky website and the great success of both Garmin-Transitions (née Slipstream Sports) and now Team Radioshack (note that site is on livestrong.com, capitalizing on Livestrong and especially Lance Armstrong’s use of the social web) in web marketing and social media, the game has changed. Over the next few [...]

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