01.19.10 Posted in Portfolio by jasonc
Sarah came to me needing a reasonably-priced solution that would allow her to self-maintain and promote her growing portfolio. We chose Wordpress due to its ease-of-use and design flexibility, and a minimalist design to focus visitors’ attention on her work. We also incorporated a blog, allowing her to post updates on works-in-progress and images that [...]
01.13.10 Posted in Bright Ideas, Wednesday Wisdom, communications, website by jasonc
It’s not that I didn’t have ideas for posts. It’s not really even that I got too busy. No, the real reason is that I didn’t execute the part of my plan that involved creating a quiver. A quiver, for a writer, is a set of posts that are pre-created and require little-to-no additional work to post.
11.18.09 Posted in Portfolio by admin
This is totally self-serving because it’s my other business interest! Having been open since 1986, Velo Veneto focused primarily on the on-the-bike experience and let the website and marketing materials age. Working with a graphic design partner, we created a completely new image including a logo, print materials, website, and clothing. We also focused on [...]
11.18.09 Posted in Portfolio by admin
The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling [...]
08.26.09 Posted in Portfolio by jasonc
A new brand operated by WTB, the focus of Freedom is enabling more people to use bicycles as transportation and recreation. At launch, Freedom products were focused on the OEM market, so the challenge was to provide an attractive online information resource that supported sales staff.