Sarah Pedlow

01.19.10 Posted in Portfolio by jasonc

Sarah came to me needing a reasonably-priced solution that would allow her to self-maintain and promote her growing portfolio. We chose Wordpress due to its ease-of-use and design flexibility, and a minimalist design to focus visitors’ attention on her work. We also incorporated a blog, allowing her to post updates on works-in-progress and images that [...]


I Don’t Follow My Own Advice!

01.13.10 Posted in Bright Ideas, Wednesday Wisdom, communications, website by jasonc

It’s not that I didn’t have ideas for posts. It’s not really even that I got too busy. No, the real reason is that I didn’t execute the part of my plan that involved creating a quiver. A quiver, for a writer, is a set of posts that are pre-created and require little-to-no additional work to post.



Solvang Cycling Clinic

11.18.09 Posted in Portfolio by admin

The problem for new projects is often matching need and budget. While Fred Morini is not (yet!) a household name in the US cycling community, those who have ridden with him in Europe are quite keen to do so again. Fred and his partner Cyclokinetics needed to establish a web presence for their US-based cycling [...]


Freedom Bicycle

08.26.09 Posted in Portfolio by jasonc

A new brand operated by WTB, the focus of Freedom is enabling more people to use bicycles as transportation and recreation. At launch, Freedom products were focused on the OEM market, so the challenge was to provide an attractive online information resource that supported sales staff.


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