When you’re the only one in the peloton able to wear your jersey design, you want a completely unique website to match. Working with a designer, I applied the national champion’s red, white, and blue color scheme to an unusual Wordpress theme that really stands out. Then I added functionality that allows her to update [...]
Skyter Sinks – Was it The Team’s Fault?
This past week, we heard about the collapse of Skyter’s sponsorship of a top women’s cycling team, formerly Equipe Nürnberger Versicherung (which we’ll call The Team, for clarity’s sake in this post). I’m not surprised, and neither should you be. When I found out what Skyter was (I had to research this, since I’m not [...]
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