Hiring a coach doesn’t mean you aren’t capable, it means you’re smart enough to recognize that an outside perspective is helpful from time-to-time. Even the best athletes in the world have advisors and consultants that help them reach their potential, so why wouldn’t you? Whether you need a new (or first!) marketing plan, advice on your website content or structure, or just someone to bounce ideas off of, I have a range of services that will meet your needs and budget. Come on, Let’s Talk about how I can help you sell or earn more.
Website Review
While it’s generally accepted that having a website is a basic business requirement, just having one isn’t enough. If your site doesn’t communicate your brand message, draw in visitors, and convert them to leads and sales (or new fans), then it might as well not exist. I’ll take a good, hard look at your site with the eyes of someone who’s been marketing on the web for more than a decade. I’ll spot the common traps your site is falling into and give you a set of easy-to-understand steps you can take to get results.
What you get:
- 20 minute phone conversation to review your current business status, goals, and objectives.
- 1 page structural overview that covers the basics, such as how you rank for important keywords, how well your site is SEO optimized, and how well your site is ranked by the search engines.
- 1 page organization and content review, detailing how well your message is (or is not) communicated and whether or not your site guides visitors towards your conversion goals.
- Action plan, detailing steps you can take now to correct website structure, organization, and content deficiencies. Follow these steps and you will attract more visitors and you will convert more visitors.
What I get: $175 Contact me to get started.
Marketing Plan
Far too many small business consultants make the mistake of scaling down Fortune 500 marketing plans to suit small businesses. The end result is a long, complicated plan that gets reviewed once when it is completed and then put away on a shelf. My plans are realistic. They need to answer 3 questions: What is your brand/What are you selling? To whom are you selling? and Where do you find those customers? Once we answer those questions, you’ll get a plan, written in plain English, that gives you specific actions that result in measurable progress towards your goals.
What you get:
- 30 minute phone conversation to review your current business status, goals, and objectives.
- A stats dashboard that lists your goals and objectives and helps you track your progress towards them.
- A plain English marketing plan, with a basic schedule and tasks that walk you down the road towards your goals.
- 30 minute phone follow-up at 30 days to review and adapt the plan.
What I get: $750 Contact me to get started.
Marketing Coaching
If you’re like most small business owners, you’re keeping an eye on various writers, bloggers, and news sources for new marketing ideas. This flood of information can easily overwhelm anyone, plus, how do you know what to try and what to leave behind? If you’re unsure, overwhelmed, or just plain confused, a coaching call is what you’re looking for. I review all the top sources, and many obscure ones, filter the ideas, add my own experience, and give you solutions and ideas that work for you and your business, in 60 minutes or less!
What you get:
- 30-60 minutes of phone (or for Bay Area residents, San Francisco coffee shop) coaching on any marketing topic. You ask the questions, and I provide the answers.
What I get: $125/hour Contact me to get started.