Marketing for your next growth stage
Your business has customers, a sales motion, and an opportunity to grow. The next step may require a clearer market position, a different approach to buyers, or a marketing team that works together more effectively.
I’m Jason Cardillo. I build and lead marketing for B2B technology companies navigating those changes—connecting business priorities with positioning, brand, digital experience, and demand. I bring experience leading marketing teams and running businesses.
- Scaling from $10-100M ARR, but hit a growth plateau
- Marketing attribution is broken and you can’t prove ROI
- You have all the tools, but question their value
- Your brand is lost in a crowded SaaS market
- You know things have to change, but you can’t put your finger on what
How I help
- 1:1 Strategic Advisory Calls
Get direct strategic feedback on your biggest challenges - Executive Advisory Retainer
Ongoing partnerships with Founders, CEOs, CMOs, and GTM leaders, based on your goals. - Consulting Engagements
GTM resets, brand positioning, demand gen upgrades, tailored to your team and challenges.
Results
No playbooks. Just clear thinking, honest feedback and sustainable systems that actually work. Based on years of learning lessons the hard way.
Brand Building & Positioning
Built customer experience platform from zero to 15% share of voice through integrated brand campaigns during complex, multi-company M&A process
Re-established fading B2C brand by evolving upmarket and creating B2B services.
Revenue Growth & Digital Transformation
Unlocked $120M+ revenue growth through digital transformation and brand repositioning for leading DXP vendor.
Drove 4x revenue growth as co-founder through complete rebrand and digital transformation.
Demand Generation Optimization
Increased qualified opportunities 50% while cutting paid spend 50% through strategic digital marketing restructuring.